11 Comments
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Harry Salmons's avatar

Love the peak behind the curtain of the MWS process. <3

Alex Tan's avatar

Hopefully more coming through the Sub

Hans Kleinschmidt's avatar

this is my favorite one yet 💛

Elan Miller's avatar

Great piece

Andie Jo Smith's avatar

I'm so into this

Matthew Carpenter's avatar

So poignant and good gang ty ty

Jay Towns's avatar

the work is masterfully done, and this piece is a story well told. fascinating to take a look under the hood. thanks for sharing!

Julio Gutierrez Jr.'s avatar

This was an excellent read. I appreciate your insights into the thought process behind the work that has such a significant impact. Thanks, Alex!

v✿lerie's avatar

I’ve been thinking about devotion for the past few months now as well. I feel like I’ve been applying this to my personal ethos and it’s interesting to hear about it from a brand perspective. Great read !

Brandon Fowler's avatar

YES to this. Most brands have lost the plot. The HBO rebrand(s) being a perfect example.

https://fowlerbrand.substack.com/p/your-brand-is-a-lie-hbo?r=18uoy&utm_campaign=post&utm_medium=web