Also: An early look at our work with eyewear brand Bonnie Clyde
Love the peak behind the curtain of the MWS process. <3
Hopefully more coming through the Sub
I'm so into this
This was an excellent read. I appreciate your insights into the thought process behind the work that has such a significant impact. Thanks, Alex!
I’ve been thinking about devotion for the past few months now as well. I feel like I’ve been applying this to my personal ethos and it’s interesting to hear about it from a brand perspective. Great read !
YES to this. Most brands have lost the plot. The HBO rebrand(s) being a perfect example.
https://fowlerbrand.substack.com/p/your-brand-is-a-lie-hbo?r=18uoy&utm_campaign=post&utm_medium=web
“V. A binding vow”
JJK reference?
Love the peak behind the curtain of the MWS process. <3
Hopefully more coming through the Sub
I'm so into this
This was an excellent read. I appreciate your insights into the thought process behind the work that has such a significant impact. Thanks, Alex!
I’ve been thinking about devotion for the past few months now as well. I feel like I’ve been applying this to my personal ethos and it’s interesting to hear about it from a brand perspective. Great read !
YES to this. Most brands have lost the plot. The HBO rebrand(s) being a perfect example.
https://fowlerbrand.substack.com/p/your-brand-is-a-lie-hbo?r=18uoy&utm_campaign=post&utm_medium=web
“V. A binding vow”
JJK reference?