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Troy Curtis Zaretsky-Kreiner's avatar

Names still matter to me! Love the quote from Eli “a name is part of the gestalt of a brand” - I’ve got an article about my naming practice and philosophy here https://troycurtiskreiner.medium.com/creating-a-brand-name-people-love-silks-naming-best-practices-9e5e1b3a9d4d

Ps: I named Strawberry Western, check em out🍓🐎

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Mouthwash Studio's avatar

We couldn't agree more. Nice article, it seems that sprawling lists of names taped on a wall are a shared canon for naming workshops 🤔

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