love this i feel like intuition is really having a comeback, I’ve been circling a similar thought—how “intuition” got a bit of a bad rep, dismissed as fluff or aesthetic mood-boarding. But real intuition is actually something that takes time to curate and learn. It comes from paying ridiculous amounts of attention over time. Culture, context, timing—all that invisible stuff that makes a brand felt, not just “aligned.”
And now, with automation creeping in, that human, handmade, slightly-offbeat touch is becoming the real luxury. I’ve always loved that about your work—and it’s something we try to build into ours too. That tension between thinking and intuitively doing...
love this i feel like intuition is really having a comeback, I’ve been circling a similar thought—how “intuition” got a bit of a bad rep, dismissed as fluff or aesthetic mood-boarding. But real intuition is actually something that takes time to curate and learn. It comes from paying ridiculous amounts of attention over time. Culture, context, timing—all that invisible stuff that makes a brand felt, not just “aligned.”
And now, with automation creeping in, that human, handmade, slightly-offbeat touch is becoming the real luxury. I’ve always loved that about your work—and it’s something we try to build into ours too. That tension between thinking and intuitively doing...
We are losing the ability to explore, as the tool begins to dominate us, overshadowing beauty and contemplation.
Fantastic read. Insightful
fabulous!
i love everything about this. had no idea y'all started as a print mag > podcast > studio